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TERRA reports record sale of JCB backhoe loaders in 2019


TERRA Group reported that its annual sales of JCB backhoe loader in 2019 exceeded 1,000 – an increase of roughly 14% over 2018. In total every second backhoe loader purchased in the CEE region was sold by TERRA.

“It was an outstanding year,” said Arthur Schaber, CEO TERRA Holding. “Each and every member of our sales teams worked hard to achieve this milestone and I want to congratulate and thank them for this incredible result. We performed strongly in all countries, with substantial growth in all our markets.”


The 1.000th backhoe loader was delivered to ALPENSIDE SRL in Romania. The company has more than 120 employees and operates in construction of roads and highways. Alpenside srl is a new and very important customer for TERRA Romania. Victor Vasluian, Managing Director of TERRA Romania, handed over the award for the 1,000th backhoe to Vamesu Vlad, General Director of Alpenside srl. “This is a very special moment for us, and I am very honoured to give this award to our customer”, Mr. Vasluian said. Mr Vlad added: “We are very proud to receive this special machine and are looking forward to our further cooperation.”. The backhoe loader will be used in the construction works of the Brasov – Comarnic highway in the first place and move to other projects further on.


JCB is well known for its iconic backhoe loader which was first introduced to the market in 1953. This provided customers with a versatile 3 in 1 machine that changed working practice and increased productivity. Today, JCB is the world’s biggest backhoe manufacturer.


The TERRA Group is one of the leaders in earth-moving, construction and industrial machines. With over 400 employees, they achieve a turnover of ~180 million euros and have 35 outlets in 13 countries in the CEE region.

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